Same Players, Different Game

An Examination of the Commercial College Athletics Industry
By John C. Barnes



2020 Foreword INDIES Book of the Year Awards Finalist for Adventure, Sports & RecreationIn this thought-provoking new book, John C. Barnes examines the contemporary state of commercial college athletics as a guide for current and potential administrators, coaches, regents, and others involved in collegiate athletic operations and decision-making. Each chapter provides an overview of an industry shaped by such current realities as Title IX requirements, commercial investments, student testing, and television contracts. Barnes provides an accessible outline of the historical background and potential future of the commercial college athletics industry from a nonjudgmental perspective. Same Players, Different Game not only serves as a text and guide for governance and leadership but also as a primer for the economic and political realities of modern college athletics that students and sports fans will find fascinating.

Subjects: SportsBusiness

Contributor Bios
John C. Barnes is an associate professor of sports administration at the University of New Mexico. He formerly served as the head athletic trainer at Chaffey College and as an athletic trainer with the California Angels and the Montreal Expos organizations. For almost two decades he has worked in sports-management education, focusing his research on various issues in college athletics.