Chicano/Chicana •  History and Southwest

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Santa Fe Hispanic Culture: Preserving Identity in a Tourist Town

Andrew Leo Lovato

As Santa Fe has become more and more of a tourist town, its Hispanic citizens have increasingly struggled to define and preserve their own cultural identity. This book is one of the few efforts by a native Hispanic resident to examine the city's traditions and cultures. Andrew Leo Lovato's focus is to understand how outside influences have affected Hispanic cultural identity and how this identity is being altered and maintained. Lovato also analyzes the development of homegrown Hispanic cultural identity in Santa Fe.
Looking at the impact of tourism, he asks questions that resonate in any city relying on tourism for its livelihood: When a culture is defined, interpreted, or co-modified by outsiders, are natives of that culture influenced by the outsiders' interpretation? Do outsiders' definitions become part of their self-identity?
Lovato begins by reviewing Santa Fe's history, from the Anasazi to the present-day tourist boom. In attempting to define the city's cultural identity, he includes excerpts from interviews with some of New Mexico's intelligentsia. Other interviews help examine the Santa Fe Fiesta and the city's identity as an art market. The concluding chapter, which considers tourism's general impact, features discussions of authenticity, the impact of tourism on native cultures, the relationship of tourism to development, and the political dimension of tourism.


Andrew Leo Lovato is assistant professor of interdisciplinary studies and director of international programs, College of Santa Fe.


". . . thoughtful study."


Reference & Research Book News

"With its use of academic research, interviews and Lovato's own analysis of the situation Santa Fe Hispanic Culture offers a good intoduction to the subject and will be especially valuable to newcomers who want some insight into what makes Sants Fe tick."


Albuquerque Journal, NM

"This is a book all Westerners should read and consider, since the cultural identity of Santa Fe is a part of Western history that we cannot afford to lose."


Roundup Magazine

"Readers with an interest in Santa Fe's past and present will likely find Lovato's study a thought-provoking and sobering counterpoint to the city's tourist mystique."


SMRC Revista

" Santa Fe Hispanic Culture should easily win the City Different's chamber of commerce endorsement."


La Herencia del Norte

6 x 9 in. 160 pages 13 halftones, 4 maps, 7 charts, 7 tables